Senior Media Planner (m/w/d)

YOUR RESPONSIBILITIES

You will be responsible for the strategic planning and management of cross-channel media campaigns – from the initial briefing analysis to measuring success. You will develop tailored media strategies for our clients, keep an eye on budgets and targets, and actively contribute your expertise to the further development of our planning approaches and the team. In doing so, you will work closely with Creation, Data & Analytics, and Account Management.

• Strategic media planning and control across all relevant channels (Digital, Print, OOH, TV)
• Development of data-based communication and media strategies
• Budget responsibility and continuous performance controlling
• Briefing analysis, competitor monitoring, and trend derivation
• Client presentations and active consulting at Senior-Level
• Cultivation and expansion of media and publisher partnerships
• Active participation in pitches and industry associations/events

YOUR PROFILE

• 4–6 years of professional experience in a media or communications agency
• In-depth knowledge of digital and classic media planning (Paid Social, Display, Programmatic, OOH, Print, TV)
• Proficient use of media tools such as MACH, Mediafocus, EvoAd, SPR+ is a plus
• Strong analytical thinking and a good grasp of numbers and market dynamics
• Strong communication skills and experience in client consulting
• Fluent German, good English – French is a plus
• Self-initiative, sense of responsibility, and a high standard of quality

WHAT WE OFFER

At SiR MaRY, you will work in an ambitious team that consistently combines media strategy and technology – including AI-supported workflows. You will receive genuine responsibility, close collaboration across locations, and the opportunity to actively shape the agency. Additionally: flexible working models, an attractive salary package, and a clear perspective.