Activ Fitness and Fitnesspark Rely on Integrated Media Solutions
The mandate aims to activate new target groups and further expand market penetration.
Zurich, 05.05.2025
The media agency Sir Mary Media has won Movemi—the operator of Activ Fitness and Fitnesspark—as a new client, thereby gaining the largest player in the Swiss fitness market. From now on, Sir Mary Media will be responsible for the entire media planning and implementation across all channels, including search, digital, out-of-home (OOH), audio, and social media.
The mandate covers both Movemi brands and aims to activate new target audiences, clearly differentiate the brands, and further increase market penetration. The collaboration is based on a data-driven, performance-oriented approach that integrates creative and media strategies across all channels.
“With Movemi, we’re gaining an exciting client with a strong brand presence and high digital ambitions. We’re looking forward to taking the next step in media-led brand development together with Activ Fitness and Fitnesspark—agile, effective, and transparent.”
— Fabian Habisreutinger, Managing Director at Sir Mary Media
Movemi also views the collaboration with optimism:
“We were looking for a partner to strategically support our growth in the market and help further develop our brands through a modern, impact-driven media approach—all from a single source. Sir Mary Media convinced us with their mindset, flexibility, and execution power.”
— Silvia Talabér, Head of Marketing & Communications at Movemi
With 124 locations, Activ Fitness is the largest fitness chain in Switzerland, complemented by the premium offering of 16 Fitnesspark clubs. Both brands benefit from a comprehensive media mix designed to drive both awareness and conversion, with campaigns running at local, regional, and national levels. This includes location-specific SEA activities for both brands, regional branding campaigns for Fitnesspark in German-speaking Switzerland, national awareness campaigns for Activ Fitness, as well as targeted measures to support new studio openings.
With this account win, Sir Mary Media strengthens its position as an agile media partner for modern brand leadership in the Swiss market—focused on impact, relevance, and smart integration.
